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Minister Coveney announces plans for a new 2025 agri-food strategy, John Moloney to chair committee

The Minister for Agriculture, Food and the Marine, Simon Coveney, TD today announced his plans for a new Agri-Food Strategy up to 2025. “This Strategy will be developed by a Committee of leading figures from the agri-food sector and will set out the key actions required to maximise the contribution of the sector to economic growth, job creation and environmental sustainability over the next decade”.  The Minister said that he expected the new Strategy to be published in July 2015.

 Minister Coveney announced that Mr John Moloney is to chair the Strategy Committee and expressed his “deep appreciation to him for having agreed to serve in this role”. The Committee consists of highly respected people with a deep knowledge and understanding of the sector in all its dimensions.

 The Minister also opened a public consultation on the Strategy, with submissions invited from both organisations and individuals.

 The Minister said that the agri-food sector has already demonstrated a capacity for growth and development, even in the most challenging times.  “It is clear to me that much more can be achieved if we focus our efforts on the extraordinary opportunities presented by growing global food demand.  This will require us to be ambitious – indeed world leading – in innovation, sustainability, food safety, quality and competiveness across all our key product sectors, building on our already high reputation in these areas.”

 The Minister underlined the significant progress made over the last four and half years, as the Food Harvest 2020 vision of ‘smart, green, growth’ has been made a reality through hard work at all stages of the food chain, from farm level to food companies, and from research and advisory services to enhanced branding and promotion in our expanding world markets.  The recently launched Milestones for Success 2014 showed in detail the real progress achieved since the Food Harvest 2020 strategy was launched in 2010.  The Minister said that it is now time to move on to a new 10 year planning horizon.

 Mr John Moloney said he was honoured to have been asked to lead the new committee. “I am eager to work with colleagues on this Strategy for Ireland’s most important economic sector, which is also so fundamental to our society and our environment.  I firmly believe from my own experience that there are tremendous opportunities for the sector on EU and global markets today and over the next ten years.  To take full advantage of them, we will need to address a range of challenges in a coherent and determined fashion.  Our Committee has the task of setting out a clear agenda of what needs to be done to ensure the optimum outcome in terms of sustainable development and job creation, and this is a hugely important and engaging task”.

 In order to facilitate and guide consideration of the issues which the Committee will address, the Department and the relevant state agencies have prepared a series of background papers. These background documents, together with a questionnaire for the public consultation, are now available on the Department’s website at the following link

 Submissions should be sent, preferably by email to, or by post to Economics and Planning Division, Department of Agriculture, Food and the Marine, Floor 6 Centre, Agriculture House, Kildare Street, Dublin 2 marked “Submission on national agri-food strategy to 2025”. The deadline for receipt of submissions is Friday the 9th January.

 The Minister also announced the opening of tenders for an Environmental Analysis of the 2025 Agri-Food Strategy (incorporating an Appropriate Assessment and a Strategic Environment Assessment). Details are available on The closing date for tenders is midday on Friday the 9th January.

Note for editors:

‘Agri-Food Sector’ includes: primary agriculture, the food and beverage industry, fisheries and fish processing, forestry and forestry processing.

The Food Harvest 2020 Report is available at

Milestones for Success 2014 Report is available at foodindustry/foodharvest2020/Milestones201415ArtFINALLayout1170914.pdf

* John Moloney is the former Group Managing Director of Glanbia Plc and is currently a Non Executive Director of DCC Plc Group, Smurfit Kappa Plc, Greencore Plc and is Chairman of Coillte.


The composition of the Committee is as follows:

Chair:    John Moloney

Helen Brophy, Director of Executive Education at UCD
Michael Smurfit Graduate Business School

Laura Burke (CEO and Chair) of EPA

Kieran Calnan, Chair of BIM

Michael Carey, Chair of Bord Bia

Vincent Carton, CEO / Managing Director, Cartons

Noel Cawley, Chair of Teagasc

Vincent Cleary, Managing Director Glenisk

John Comer, President of ICMSA

Donal Dennehy, Operations Director, Danone Ireland

Michael Dowling, Chairman-designate, Kerry Group PLC

Eddie Downey, President of IFA

Siobhan Egan, Senior Policy Officer, Birdwatch

Pat Glennon, Managing Director, Glennon Brothers

Jim Hanley, Chief Executive, Rosderra

Michael Hoey, Managing Director, Country Crest

John Horgan, Chief Executive, Kepak

Alan Jagoe, Progressive farmer

Caroline Keeling, Chief Executive, Keelings

Patrick Kent, President of ICSA

Kevin Lane, Chief Executive, Irish Dairy Board

Anna Malmhake, Chairman and CEO, Irish Distillers Pernod Ricard

Tom Moran, current Secretary General of the Dept of Agriculture, Food and the Marine

Larry Murrin, CEO of Dawn Farm Foods

Sean O’Donoghue, CEO of Killybegs Fishermen’s Organisation

Kieran O’Dowd, President of Macra Na Feirme

John O’Reilly, Food Analyst, Davy’s

Larry O’Reilly, Cereal farmer

Prof Dolores O’Riordan, Director of the Institute of Food and Health (UCD)

Terence O’Rourke, Chair of Enterprise Ireland

Eddie Power, Managing Director, 2 Sisters Food Group

Prof Paul Ross, Prof of Research (UCC)

Siobhan Talbot, Group Managing Director, Glanbia

President of ICOS (new President to be elected mid December 2014)

Terms of reference for the 2025 Agri-Food Strategy Committee

The Committee will prepare and present to the Minister for Agriculture, Food and the Marine, a draft strategy for the development of the agri-food sector for the period up to 2025. The strategy will outline the key actions required to ensure that the agri-food sector maximises its contribution to economic growth and exports in an environmentally sustainable manner over the coming decade, building on the progress achieved under Food Harvest 2020. The Committee will also be tasked with considering employment creation opportunities within the sector and advising on measures that could deliver further jobs.

The Committee’s report will be short and specific and will focus on key recommendations addressed to all the lead players in the sector. It is not expected to contain detailed analysis of the sector, but rather will draw on analysis already prepared, including the background papers available on the Department’s website at and such additional material as the Committee considers relevant. The Committee will also have access to all submissions made as part of the public consultation and to further discussion papers to be prepared by the Committee secretariat. It is expected that the draft Agri-Food 2025 Strategy will be presented to the Minister in July 2015.


View Press Release as a PDF:  DAFMPR 179/2014 (pdf 570Kb) 


Date Released: 25 November 2014