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McEntee Launches Agri-Aware Healthy Eating Month

Minister of State at the Department of Agriculture, Food and the Marine, Shane McEntee, T.D. launched the Agri Aware Healthy Eating Month campaign at Dublin Zoo today. The Healthy Eating Month is part of the 'Incredible Edibles' educational initiative.

The Minister said "Children participating in the Incredible Edibles have already learnt about what is involved in producing fruit and vegetables as well as their importance as part of a balanced diet. The fact that this is now being followed up by Healthy Eating Month will really build on the message already communicated". He continued "The long term success of the Incredible Edibles is directly attributable to the great work done by Agri Aware over the years in running and each year refining the project coupled with the strong broad based industry support the project continues to enjoy from its sponsors. I wish to complement all involved in what has been and continues to be a very successful project".

The launch kick-starts a month of healthy eating awareness and education. Throughout the month of May, students across the country make the effort to increase their potato, fruit and vegetable consumption as they record every portion in their own Incredible Edibles healthy eating diary.



Pictured above top:

Minister of State Shane McEntee pictured with Diana Trascenko, winner of competition for best lunchbox at the launch of the Agri Aware Incredible Edibles Healthy Eating Month Initiative at Dublin Zoo.


Pictured above:

Minister of State Shane McEntee launching the Agri Aware Incredible Edibles Healthy Eating month at Dublin Zoo.  Pictured are (left to right): MoS Shane McEntee, Christopher McKeever of Meade Potatoes, Ms Mairead McGuinness, MEP, Pauric Young of Meade Potatoes, Eddie Downey, IFA Deputy President.

Date Released: 01 May 2012