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Minister Coveney calls for submissions for new round of EU Promotion Programmes

The Minister for Agriculture, Food and the Marine, Simon Coveney TD has invited Trade Organisations to submit proposals for EU co-funded promotion programmes to commence in 2013. The relevant sectors are:

  • Internal Market : Milk and Milk Products; Fresh Fruit and Vegetables including Potatoes
  • Third Countries: Fresh, Chilled and frozen Beef, Veal and Pigmeat; Food Preparations based on these products.

Proposals will be evaluated by his Department and then by the European Commission, which encourages projects involving Trade Organisations in more than one Member State. Minister Coveney highlighted the importance of these promotional and publicity campaigns for EU products "I would like to see all Trade Organisations coming forward and submitting proposals for these valuable campaigns. We can be proud of our quality, food safety and hygiene, nutrition, animal welfare and environmentally friendly production methods. These campaigns enable us to showcase these attributes on the world stage."

The closing date for applications is 13th of April 2012.  A further call will issue later in the year. Full details of the programmes for which calls are requested are available on the Departments website at:

Notes to the editor

  1. The EU promotion and information policy supplements and reinforces the national schemes run by the Member States by boosting the image (generic) in the eyes of consumers. Promotion and publicity programmes are subject to the approval of the European Commission who will finance the programme to a maximum of 50% of the total cost, with the balance funded by the industry.
  2. The EU information campaigns/promotion programmes are carried out under Regulation (EC) No 501/2008 laying down detailed rules for the application of Council Regulation (EC) No 3/2008 on information provision and promotion measures for agricultural products on the internal market and in third countries

Date Released: 02 April 2012