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Smith launches Beef Expo Ireland 2010

Beef Expo Ireland 2010 was today launched by the Minister for Agriculture, Fisheries and Food, Brendan Smith TD, at Agriculture House, Kildare Street. Beef Expo Ireland is a major International Show of all Pedigree Beef Cattle Breeds in Ireland and will be held on Sunday, 10th October 2010, at Kilkenny Mart, Cillin Hill.

This is a unique opportunity for all beef Pedigree breeders to show the quality and standard of pedigree beef livestock in Ireland to an audience of key international visitors.

Beef Expo Ireland 2010 is organised and funded by the Pedigree Beef Cattle Breed Societies in Ireland and jointly supported by the Department of Agriculture, Fisheries and Food and the Irish Farmers' Journal.

The Minister said "Beef Expo 2010 will build on the foundations of the very successful inaugural Beef Expo 2008 which my Department also supported.  I am confident that the event will have an international/export focus with a view to increasing the trade in pedigree cattle, semen and embryos to the EU and international markets".

The Organising Committee consists mainly of members from the Pedigree Cattle Breeders Council of Ireland.

The Minister added "the Food Harvest 2020 Report envisages an increase of 20% in value of output in the beef sector and one of the key areas identified to achieve this target is improved genetics in the beef herd.  The event provides an opportunity for the significant advancements in Irish cattle breeding to be recognised and promoted".

Pedigree breeders have a vital part to play in achieving the targets set by Food Harvest 2020 and also the success of the event.  The Minister stated that "success of the Beef Expo will be determined by the standard of cattle on display and I have no doubt that breeders and Breed Societies will ensure that visitors are presented with an excellent standard of stock".

The event will be held over two days with an informal viewing of the cattle by International visitors on Saturday 9th October followed by a Gala Dinner in "The Hub", Cillin Hill.  The showing of the cattle will commence at 10am on Sunday 10th October with the Minister for Agriculture, Fisheries and Food opening the event.

For further information on Beef Expo, visit the website, or contact Grainne Dwyer, Beef Expo Manager at or 086 8140163.

Date Released: 07 September 2010