By using this website, you consent to our use of cookies. For more information on cookies see our privacy policy page.

Text Size: a a
Home A-Z Index Subscribe/RSS Contact Us Twitter logo small white bird

Minister Coughlan launches Marketing Strategy for Killybegs

The Minister for Agriculture, Fisheries and Food, Mary Coughlan T.D., today launched the Marketing Strategy for Killybegs Fishery Harbour Centre. The Strategy was prepared by Kevin Bonner the former Secretary General of the Department of Enterprise and Employment who has chaired a steering group of key officials of state agencies tasked with developing the marketing strategy.

The focus of this marketing initiative will be to pursue new business opportunities including attracting more shipping activity.

"Killybegs is Ireland's premier fishing port accounting for over one third of all the registered fish landings in the country. It contributes enormously to the economy of South Donegal and of the country as a whole. This Government has already invested €50 million in the development of this magnificent new harbour facility," stated Minister Coughlan.

Minister Coughlan said that the role of the Steering Group was to develop a comprehensive marketing strategy and implementation plan to serve as a blueprint for the future expansion of activities in the Port. Every opportunity to attract new business for the facility needs to be fully explored to ensure that the full potential of Killybegs is realised. This can best be achieved by taking into account the perspectives of the various stakeholders including the fishing industry, local industry, offshore, commercial traffic and tourism.

The Marketing Strategy which was launched today will operate in conjunction with two other initiatives, the Harbour Users Forum and the Five Year business Plan with a view to enhancing and promoting the development of Killybegs Fishery Harbour Centre.

The Harbour Users Forum has been set up in Killybegs to facilitate closer contact with stakeholders - fishing, shipping agents, tourism, development agencies, etc. This level of co-operation enables the Department of Agriculture, Fisheries and Food to manage Killybegs Fishery Harbour Centre in a more efficient manner. Minister Coughlan encouraged the Harbour Users Forum to continue its good work and to alert the Department to any potential new business opportunities for the harbour, including opportunities for further diversification.

The Five Year Business Plan for Killybegs and the five other Fishery Harbours Centres around the country will shortly be published. These plans will provide a blueprint for the operation of the Fishery Harbour Centres in general while exploiting the unique attributes of each individual Harbour. It will set clear, strategic objectives for the Fishery Harbour Centres.

"Today, it is vitally important that we realise the full potential of the world class facility here in Killybegs. Every opportunity to attract new business for the facility must be fully explored from all perspectives including local industry, offshore exploration, commercial traffic and tourism. It is of critical importance that not only the current and future requirements of the fishing industry are met but also that a strategy is developed to examine other potential business opportunities," said Minister Coughlan.

Minister Coughlan also said that she had received an independent assessment of the business case for a Border Inspection Post in Killybegs. Based on that assessment, she was glad to announce that she will shortly be asking the Sea Fisheries Protection Authority to establish a Border Inspection Post for a trial period of 18 months in Killybegs Fishery Harbour Centre.

Date Released: 28 April 2008