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Food Wise 2025

Food Wise 2025 sets out a ten year plan for the agri-food sector. It underlines the sector’s unique and special position within the Irish economy, and it illustrates the potential which exists for this sector to grow even further.

The Food Wise 2025 strategy was agreed by a committee of 35 stakeholders from the agri-food sector. It foresees a sector that acts more strategically and achieves a competitive critical mass in the international marketplace while targeting more quality conscious consumers who will recognise and reward Ireland’s food producers for their sustainable production and high quality produce.

The Food Wise report was published in July 2015, with the Food Wise Implementation Plan and the final Environmental Analysis on the strategy published in December 2015.

The sub-title of Food Wise is “Local Roots, Global Reach”, reflecting the importance of gaining a deep understanding of what consumers, often in distant markets, really want, and communicating those messages back to Irish farmers and food companies. Equally important is to communicate key messages about what makes Irish food unique to the international market.

Food Wise 2025 identifies ambitious and challenging growth projections for the industry over the next ten years including:

  • 85% increase in exports to €19 billion;
  • 70% increase in  value added to €13 billion
  • 65% increase in primary production to €10 billion and
  • The creation of 23,000 additional jobs all along the supply chain from producer level to high end value added product development.

To achieve the projections set out above, Food Wise 2025 identifies over 400 recommendations to achieve sustainable growth and these will require a concerted and coordinated approach by primary producers, industry, Departments and State agencies.

The implementation process for any strategy is vital for its success. The Minister for Agriculture, Food and the Marine chairs the Food Wise High Level Implementation Committee (HLIC), with senior representation from all the relevant Departments and State agencies.