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Department and Bord Bia Host Seminar with Online Retailer Alibaba

Significant potential for exports of Irish food and drinks through online platforms highlighted

The Department of Agriculture, Food and the Marine and Bord Bia today hosted a seminar with senior personnel from the Alibaba Group, the world’s largest online platform, based in China.

This event provided an opportunity for over 60 Irish food and drinks companies to meet with the representatives of Alibaba and to understand their business model for the sale of products online.  The seminar also highlighted the need to ensure that the reputation and authenticity of Irish food and drinks products sold online is protected, thereby protecting the consumer.

China is now Ireland’s third most important market for agri-food exports, after the UK and the US, with exports of €975 million last year.

ENDS

Date Released: 29 June 2018