Developing the Promotion of EU Farm Products
The current policy for information and promotion for agricultural products has achieved good results but the Commission is convinced that the policy could be simplified and improved to better address the needs of the European and the world markets.
A revised policy on promotion should help to make the assets of European agriculture better known within the internal and external markets, as well as to bring the taste of Europe across the world.
Following the green paper consultation in 2011, the Commission adopted a communication in March 2012 to launch a debate on the future promotion policy on the inter-institutional level.
This communication should lead to legislative proposals in the autumn of 2013.